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TV’s new deal

In the late 1970s and early 80s, as cable television evolved explosively from being a tool for improved reception to a vehicle for new program services, I worked as marketing manager for a mid-sized MSO (multiple-system operator), tasked with convincing people to do something new - pay to watch TV.
The pitch was simple: In return for a monthly fee we’ll give you a lot of channels. Potential customers, most of whom were making do with rabbit ears, were used to getting three, four, maybe five broadcast channels over the air. So we sold them on volume - 24 channels, 48 ...


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