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Marketplace trust and seasonal sales

At the heart of the Better Business Bureau’s mission is the idea of advancing marketplace trust. It’s not difficult to see why: Without trust both consumers and businesses lose. Absence of trust leads to the deterioration of the business relationship.
The “Better” part of the name “Better Business Bureau” is a signpost directing consumers to those businesses that utilize best practices, which build trust. When marketplace trust increases, consumers know that they can have confidence in what a business advertises. That confidence translates to increased sales and to an improved reputation for that business.

Ad watching guides consumers ...


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