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BBC discovers the hidden secrets that influence your restaurant choices

POSTED November 22, 2017 7:10 a.m.
Restaurant menus have some hidden secrets that affect the way you buy your food.

BBC Future, which offers in-depth coverage of science, health and technology, recently unveiled the “secret trick hidden inside restaurant menus.”

“Great thought and effort go into creating restaurant menus — and there are some very powerful psychological tricks employed to make you choose,” according to the BBC.

The menu plays a role in helping you decide. Marketing tools help nudge you toward certain meals over others.

“Even the binding around the menu is passing us important messages about the kind of experience we are about to have,” Charles Spence, a professor in experimental psychology and multisensory perception at the University of Oxford, told the BBC. “There are a lot of elements on a menu that can be changed to nudge the customer in one way or another.”

Read about the tricks at the BBC.

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