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Flamin’ Hot Cheetos will get their own movie, and it’s totally serious

POSTED February 27, 2018 8:29 p.m.
Flamin’ Hot Cheetos are about to get their own movie. And no, this isn’t a joke.

Fox Searchlight and DeVon Franklin announced last week that they will produce a new film called “Flamin’ Hot,” which will depict the true story of how the spicy Cheetos came to be, according to Variety.

The story will focus on Richard Montanez, the son of an immigrant who grew up on a migrant farm in Southern California before he became a janitor at Frito-Lay.

One night at work, the equipment broke down and he took home some of the cheese powder. He messed with it and decided it should be spicy.

“I see the corn man adding butter, cheese and chile to the corn and thought, what if I add chile to a Cheeto?” Montanez told Fox News Latino in 2016.

Montanez said he had two weeks to prepare a presentation on the new snack item. He bought a $3 tie for the presentation and his neighbor helped him tie it.

He brought his recipe back to Frito-Lay, “transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process,” Variety reported.

The company loved the idea, he said. Now, the Flamin’ Hot Cheetos are everywhere you look, even becoming the company’s top-selling snack, according to Inc. magazine.

Montanez, who now works as executive vice president of multicultural sales and community activation for PepsiCo's North American divisions, said his Cheetos led to an increase in Hispanic food in the U.S.

“Latinos who have made it like myself have a responsibility to open doors to younger generations and teach them that they can do it,” he told Fox.

Montanez also provides college scholarships to young Latinos. He gives back to the community through food, clothing, school supplies and other services.

“I do it because I can,” Montanez said, “and I know what it is to be hungry.”


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