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Wendy’s, Burger King have beef with IHOP over new burger decision

POSTED June 13, 2018 8:29 a.m.
Several burger restaurants have a beef with IHOP.

On Monday, the International House of Pancakes rebranded as “IHOb,” or the International House of Burgers. Yes, burgers.

The food franchise announced seven new burgers to coincide with its temporary rebrand. Several of the burgers contain bacon, eggs and hash browns, showing the company is merging its breakfast history with a new burger future.

Social media went ablaze with reactions, with many people saying they didn’t support the switch. Twitter users also asked whether IHOP would still serve pancakes or if it was completely focusing on burgers.

But it was other burger-selling restaurants that really kicked off arguments with IHOb. Denny’s, Wendy’s and Whataburger, among several others, all tweeted at IHOb to ask questions about the company’s new direction.

As USA Today reported, Burger King went as far as to change its Twitter picture and logo to say “Pancake King.” That's some low-key shade.

Denny’s response was a little savage.


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