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When it comes to greening a corporate reputation, study shows that words may speak louder than actio

Corporations are clamoring to be green, but their environmental reputation may depend more on what they say rather than what they do, according to a study by a Kansas State University researcher and other collaborators.
The study, co-authored by Amy Hageman, assistant professor of accounting, found that the more information companies disclose about their sustainable practices, the more they are viewed as being environmentally friendly -- even if their actual environmental performance is not strong.
The study will be published in the journal Accounting, Organizations and Society. Other co-authors include Charles Cho of the ESSEC Business School in France, and Ronald ...

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