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Silver Cougars: BCC reaches out to senior citizens

Members of Barton Community College’s Silver Cougar Club listen to a park ranger at the Sand Creek Massacre site during an overnight trip to LaJunta, Colo., in the summer of 2012.

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Banks  and travel agencies court customer loyalty with 55-plus clubs, so why not do the same thing with learning institutions? Barton Community College is finding one of its strongest bases of supporters among senior citizens in the Silver Cougar Club. The club for people 55 years of age and older has 527 members, says Coleen Cape, in the college’s Foundation Office. For $15 a year, or $25 per couple, members are eligible to take many ...

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