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Changing the trend: As food labels get closer look, ingredients vanish

A nutrition label on a can of soda is photographed in Philadelphia. As people pay closer attention to what they eat, companies are learning that funny-sounding chemicals and other ingredients can be a bullseye for criticism from online petitions and food bloggers. While companies stand by the saf...

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NEW YORK — Take another look at that food label. An ingredient or two may have vanished.
As Americans pay closer attention to what they eat, food and beverage companies are learning that unfamiliar ingredients can invite criticism from online petitions and bloggers. The risk of damaging publicity has proven serious enough that some manufacturers have reformulated top-selling products to remove mysterious, unpronounceable components that could draw suspicion.
Earlier this year, for example, PepsiCo Inc. said it would stop using brominated vegetable oil in Gatorade and find a another way to evenly distribute color in the sports drink. Last year, Starbucks ...

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