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Continued ag success depends on change

With the advent of the New Year, Kansas farmers and ranchers must once again look to the future with an open mind and the flexibility to develop new ways of marketing their products.
Customers and consumers are driven by changes in personal preferences and increased income levels. “Give consumers what they want” will never ring truer than it will in 2014.
Today’s consumers have money and they want to spend it on what they want. Convenience also is very important, and while price is less important, it will still be a major piece of the buying equation.
Our future ...

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