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#BringBackOurGirls: Can a hashtag impact social change?

Amy McDonald

A police officer stands guard as people attend a demonstration calling on the government to rescue the kidnapped girls of the government secondary school in Chibok, in Abuja, Nigeria, Thursday, May 22, 2014. Scores of protesters chanting "Bring Back Our Girls" marched in the Nigerian capital Thur...

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On an overcast spring day earlier this month, Brittany Plothow met her two nieces at the Utah State Capitol.
Once they got there, the girls — one wore flip flops, the other pink sneakers — helped her carry the handwritten signs Plothow had made to the Capitol steps, where they waited for a small group of protesters to join them.
Their cause?
Today, it’s best known by a hashtag: #bringbackourgirls, a social media movement that’s gone viral and then some. Earlier this week, celebrities like Salma Hayek and Sylvester Stallone carried signs on the red carpet at the Cannes film ...

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