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Guinea pigs

A constant state of experimentation

The bad news is, anyone who uses Facebook has probably been experimented on. The good news is, there’s nothing new in that. We’ve all been guinea pigs for years.
Which box of detergent sells better: The blue box of the red box? Marketers know, because of human experimentation.
The headline “Man Bites Dog” will supposedly sell more newspapers than “Dog Bites Man.” Newspapers know, because of human nature.
Then there’s Facebook, the world’s biggest social networking site. Facebook knows a lot about its users.
Most of the information that Facebook gets from us comes voluntarily. As ...

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