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Factors that make donors give to charity

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Americans were more generous in 2013 than they were in 2012, and charitable giving is only expected to increase, according to the Giving USA report released in June. So what is it that makes donors want to pull out their wallets? Here's a few factors research has shown to impact people's hearts and checkbooks.
1. A sense of belonging
In one study out of Texas A&M University, researchers divided prospective donors into two groups — a control and an experimental group. The difference was that those in the control group could donate to a general college fund, while ...

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