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How to be a Reporter’s Favorite News Source

Reporters love sources who understand their needs.
Getting a call from a reporter who wants to quote you as an expert for his story, review your book or product, or invite you to write an exclusive article for a publication, is a major coup. It means that your marketing efforts are paying off.  Who would blow such an opportunity?
Unfortunately, a lot of people. Those who don’t understand journalists’ deadlines and needs are liable to be quickly passed over in favor of sources who do. That lack of knowledge can also rack up lots of wasted time and money ...

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