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Big 12 Conference hopes ‘One True Champion’ good for playoff

Big 12 Conference

With 10 teams playing a round-robin schedule and no championship game, the Big 12 is emphasizing its unique standing in the new playoff era.
The mantra “One True Champion” is part of the conference’s new branding effort, complete with television ads and its own website.
“The only thing that you really have to do after adopting ‘One True Champion’ as your moniker is you have to go out and win some games,” Commissioner Bob Bowlsby said. “We want to win national championships.”
The Big 12 is the only one of the five power conferences in which every team plays ...


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