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The attention gap: Why did we forget about the kidnapped Nigerian girls?

An April study conducted by experimental psychologists looked at the initial success of the Kony 2012 viral video and indicates another issue — audiences want to be able to rally around a single, common enemy.

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In late April, news hit American audiences that the 300 girls at a Nigerian school had been kidnapped by the now-notorious terrorist group Boko Haram, and outrage ensued — headlines, hashtags, celebrity outcry.
That interest lasted for about a week before sharply dropping off. According to Google Trends data, which can be used to examine the popularity of certain search terms, #BringBackOurGirls had a spike that peaked May 9, and had waned by the following Monday, according to
Why do certain stories snap up our attention — often deserving ones of crisis and suffering — only to lose it weeks or ...

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