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IHOP changes its name to IHOb 'for the time being.' Here's what it means

POSTED June 12, 2018 4:29 a.m.
If you were looking for IHOP’s Twitter account (as this reporter was), you’ll find nothing but a ghostly image of the past, and you’ll be redirected to the new IHOb account, as the company officially renamed itself Monday morning.

And fans aren’t happy.

The company previously known as the International House of Pancakes has rebranded as the International House of Burgers, according to a tweet from the restaurant.

The tweet includes a video of the “p” flipping into a “b” followed by snippets of burgers cooking on a grill.

“Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb,” the company said in its tweet.

The new IHOb Twitter account includes a cover image of the word “Burgers!” hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.

The full list of new burgers include:

  • A classic burger with lettuce, tomato, onion and cheese
  • A classic burger with bacon
  • A Big Brunch burger with bacon, an egg and a potato pancake
  • Cowboy BBQ with bacon, onion rings and barbecue sauce.
  • Jalapeno Kick, which comes with jalapeño mayonnaise, bacon and pepper jack cheese.
  • Mushroom and Swiss burger with mushrooms, sautéed onions and Swiss cheese.
  • Mega Monster burger with steak burger patties and two slices of cheese.
And the internet isn’t supporting the measure.

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