The Great Bend Chamber announced Tuesday its next Shop Talk in 90 events titled “SWOT Deep Dive” at 11:30 a.m. on Tuesday, May 2. 

This 90-minute event is designed to help anyone learn about the importance of conducting a SWOT analysis and how it can benefit you personally and your business, programs, staff, etc.

Chamber Members can attend this luncheon for just $20 with lunch catered by Delgado’s. Non-members are also invited to attend for $25.

SWOT  stands for strengths, weaknesses, opportunities and threats. By conducting a SWOT analysis, business owners and staff, alike, can identify what their company does well, where they can improve, what opportunities are available in the market, and what potential threats could harm their business, said Chamber President Megan Barfield.

Kimberly Becker, Move Your Mountain Coaching, will facilitate this packed session and dive deeper with everyone on areas you’d like to perform the SWOT on. Attendees will work on their individual SWOT analysis and should come prepared to be open and vulnerable. 

Attendees will be able to choose an area of their life to work through during this session: organization, team/group/department, dreams, goals, new programming, new service offering, etc.

Understanding these factors can help business owners make informed decisions, develop strategic plans, and improve their overall performance in the marketplace, Barfield said. Whether you’re a startup or an established business, a SWOT analysis is an essential tool that should be utilized regularly.