While members of the older generation may be comfortable with traditional media, Stacy Hefley understands that the younger set looks for information online and on Facebook.
Therefore, as marketing and volunteer coordinator at St. Rose Ambulatory & Surgery Center, Hefley has established a St. Rose presence on Facebook and encourages people of all ages to check it out.
"We just want to connect with everyone we possibly can," Hefley said. "Everyone is encouraged to comment on our services so that we know what we are doing right and what needs improvement."
Even those who subscribe to newspapers in print can benefit, Hefley noted. For example, if readers happen to overlook stories of interest and the print version is already gone, St. Rose’s Facebook and website are always available. The site is stroseasc.org.
"All of us have heard people say, ‘did you read such-and-such in the newspaper,’" Hefley commented. "Now, if they overlooked a story, they can find it with a few taps on the keyboard. One recent example is the interest in a recent news story on our new dexa scan for bone-density tests. If they missed it a few weeks ago, they can see it now.
"Our Facebook presence is a supplement to our website," she added. "People often check Facebook on a daily basis and when we add something, they will know right away."
Those who already have a Facebook account may search St. Rose Ambulatory & Surgery Center, select St. Rose Ambulatory & Surgery Center and then click "Like" to become a participant.
"We encourage everyone to become involved by learning about St. Rose through traditional avenues, on our website, on Facebook or a combination," Hefley said. "We simply want to keep the lines of communication open with central Kansans."