ITALIA As a man, getting my haircut is usually just a matter of finding the cheapest barber. I know that's not the case for all men, but a lot of us don't care that much about where we get our hair cut. We do care, however, when we lose our hair. We'll let anyone with a pair of scissors take a whack at cutting our hair, but when it falls out on its own, we're devastated.

Well, Franco Bompieri says we wouldn't be losing our hair if we cared more about who cuts it and a little bit of fire was used.

Bompieri owns Antica Barbieria Colla in Milan, Italy, and he sees cutting hair as an art form. There is a method to the madness and if you're going to get a cut, then you better do it right.

The man is intense about hair and he apparently gives one of the best cuts in the world, but he doesn't just use scissors and a razor. This video shows off a technique Bompieri says is something that used to be done regularly. After the cut, the barber then burns the ends of your hair, apparently making it stronger and keeping it from falling out.

That's a gutsy move to use an open flame against someone's melon, but it's also pretty awesome. My guess is the smell is horrendous, but Bompieri is a classy guy and has some aromas to cover up the distinct smell of burnt hair.

Next time you're in Milan, fellas, stop by Antica Barbieria Colla for a cut and a singe.