THE PAPER FACTORY This video came out a week ago, and yes, it's already gone viral with over 6 million views.
But considering it dropped over Thanksgiving, I think the odds are pretty good that a lot of you haven't seen it yet. And it's my job to find you awesome stuff that you may not have seen yet.
This music video firmly falls into that category.
The band OK Go is known for their incredibly complex, yet confusingly simple, music videos that seem to defy logic with their practical effects and movement. Whether they're dancing on treadmills, flying in airplanes or playing with paint, this band knows how to make the Rube Goldberg machines of music videos.
The band's latest offering includes over 500 printers and more paper than Dunder Mifflin could handle.
The song "Obsession" is set to the backdrop of multiple colors and designs of paper coming out of printers as the band members pose and float above the ground with the help of stop-motion photography.
This video, along with many of the band's others, exhausts me to watch. Just imagining the hours upon hours that went into the planning, blocking, choreography, set up and rehearsals is almost too much for me to bear. Then I think about the anxiety and tension that must be flowing through the veins of every single person working on the video praying they get it right on one take. I feel like I need to go listen to soothing ocean sounds in a sauna after watching this.
Even if this pumps your anxiety level up to an eleven, this video is still worth watching.
But considering it dropped over Thanksgiving, I think the odds are pretty good that a lot of you haven't seen it yet. And it's my job to find you awesome stuff that you may not have seen yet.
This music video firmly falls into that category.
The band OK Go is known for their incredibly complex, yet confusingly simple, music videos that seem to defy logic with their practical effects and movement. Whether they're dancing on treadmills, flying in airplanes or playing with paint, this band knows how to make the Rube Goldberg machines of music videos.
The band's latest offering includes over 500 printers and more paper than Dunder Mifflin could handle.
The song "Obsession" is set to the backdrop of multiple colors and designs of paper coming out of printers as the band members pose and float above the ground with the help of stop-motion photography.
This video, along with many of the band's others, exhausts me to watch. Just imagining the hours upon hours that went into the planning, blocking, choreography, set up and rehearsals is almost too much for me to bear. Then I think about the anxiety and tension that must be flowing through the veins of every single person working on the video praying they get it right on one take. I feel like I need to go listen to soothing ocean sounds in a sauna after watching this.
Even if this pumps your anxiety level up to an eleven, this video is still worth watching.
