There’s an old cliché that’s become something of an inside joke among people who follow politics a little too closely, me included.

“It all comes down to turnout.” On the surface, it’s a meaningless tautology, similar to saying the winner of a football game will be the team with the most points.

Dig a little deeper and it captures something reporters know all too well. The number of people voting doesn’t determine winners, rather it’s the types of voters who cast their ballots. Just as importantly, it also includes those who don’t bother to show up. Small shifts in who goes to the polls and who stays home can have lasting impacts.

We’re now less than two weeks away from the 2020 election, and turnout is projected to set records. Good campaigns will lose. Bad ones will win. Weak candidates will surprise strong ones. Ballot measures will succeed or fail. And just like every election you get to play a role in deciding the outcome.

For anyone engaged in agriculture, there’s a lot on the line in this election. Issues in federal races range from trade and taxes to the next Farm Bill and even Endangered Species Act reforms. Taxes, water issues and re-apportionment will be big items on the docket in Topeka.

While these issues are near and dear to the hearts (and wallets) of farmers and ranchers, they’re probably not on the list of matters suburban and urban voters are using to make their voting decisions. There’s nothing wrong with that. People living in populated areas have their own issues, their own values.

One need look no further than 2018 to see how a rural-urban divide works when Laura Kelly won the gubernatorial race. She garnered a majority of votes in just six counties and a plurality in three others.

More than 40% of registered voters didn’t pull a lever in that election. Boosting turnout just a percentage point or two in the 96 other counties would have easily changed the results of the election. Small shifts would have made a big difference.

The same is going to be true on Nov. 4. It will be easy to look back at who voted, and who didn’t, and identify races that could have gone differently.

Voting is the first step, but there’s more farmers and ranchers can do to amplify their voices, like boosting turnout. Make those personal phone calls, have those in-person conversations and post to social media. Talk with your friends and neighbors. Talk with your cousins in Kansas City or landlord in Wichita. Talk with anyone else who shares your values and make sure they’ll cast a ballot this year.

Like every other election, this one will come down to turnout. Be sure you’re included in the outcome. Your voice and your values are on the ballot.

“Insight” is a weekly column published by Kansas Farm Bureau, the state’s largest farm organization whose mission is to strengthen agriculture and the lives of Kansans through advocacy, education and service.  

“Insight” is a weekly column published by Kansas Farm Bureau, the state’s largest farm organization whose mission is to strengthen agriculture and the lives of Kansans through advocacy, education and service.