Industry insiders expect the first trailer for Solo: A Star Wars Story to drop during Super Bowl LII on Sunday night, according to The Hollywood Reporter.
Disney declined to comment on its marketing plan for the big football game, but the studio is expected to advertise two other films, which could include Black Panther (Feb. 16), Avengers: Infinity War (May 4) and Wrinkle in Time (March 9), according to The Hollywood Reporter.
Most Super Bowl movie spots can last between 30 to 45 seconds, or even 60 seconds. Deadline reported this week that Disney will have two slots, a 30-second and 45-second commercial, with Black Panther and Avengers being likely front-runners for those spots.
Historically, Marvel/Disney has aired trailers for upcoming films during the Super Bowl, including Guardians of the Galaxy: Vol. 2 last year and Captain America: Civil War the year before that.
But according to Deadline, Disney may need to start promoting Solo sooner rather than later, since it has a May 25 release date.
Should that occur, it would be the first time ever during the Super Bowl that Disney has done so since taking ownership of Lucasfilm, Deadline reported.
Few details have emerged about Solo so far. A rumored leaked image of the films poster proved to be a fake, as the Deseret News reported. Otherwise, all weve seen so far are cast photos and one official synopsis from Star Wars.
No ones sure why it has taken so long for Disney to promote Solo, according to Collider.
It may be because the studio wanted to wait until Last Jedi stopped its run, which is what happened in 2016 when Disney waited until the Force Awakens hype died down to promote Rogue One.
Regardless, it appears itll all be moot by this weekend as our first look at 'Solo' is imminent, according to Collider.
Solo stars Alden Ehrenreich as Han Solo and Donald Glover as Lando Calrissian. Woody Harrelson (2012), Emilia Clarke (Game of Thrones) and Phoebe Waller-Bridge (Fleabag) will also be in the film.
The film hits theaters May 25, 2018.
Disney declined to comment on its marketing plan for the big football game, but the studio is expected to advertise two other films, which could include Black Panther (Feb. 16), Avengers: Infinity War (May 4) and Wrinkle in Time (March 9), according to The Hollywood Reporter.
Most Super Bowl movie spots can last between 30 to 45 seconds, or even 60 seconds. Deadline reported this week that Disney will have two slots, a 30-second and 45-second commercial, with Black Panther and Avengers being likely front-runners for those spots.
Historically, Marvel/Disney has aired trailers for upcoming films during the Super Bowl, including Guardians of the Galaxy: Vol. 2 last year and Captain America: Civil War the year before that.
But according to Deadline, Disney may need to start promoting Solo sooner rather than later, since it has a May 25 release date.
Should that occur, it would be the first time ever during the Super Bowl that Disney has done so since taking ownership of Lucasfilm, Deadline reported.
Few details have emerged about Solo so far. A rumored leaked image of the films poster proved to be a fake, as the Deseret News reported. Otherwise, all weve seen so far are cast photos and one official synopsis from Star Wars.
No ones sure why it has taken so long for Disney to promote Solo, according to Collider.
It may be because the studio wanted to wait until Last Jedi stopped its run, which is what happened in 2016 when Disney waited until the Force Awakens hype died down to promote Rogue One.
Regardless, it appears itll all be moot by this weekend as our first look at 'Solo' is imminent, according to Collider.
Solo stars Alden Ehrenreich as Han Solo and Donald Glover as Lando Calrissian. Woody Harrelson (2012), Emilia Clarke (Game of Thrones) and Phoebe Waller-Bridge (Fleabag) will also be in the film.
The film hits theaters May 25, 2018.
