While a sluggish economy continues to undermine the job market and business growth, cosmetics powerhouse Mary Kay is breaking records reporting a 15 percent increase in sales in 2011.
The city of Atlanta saw first-hand how Mary Kay independent beauty consultants are achieving success. The city played host to more than 10,000 leading Mary Kay independent beauty consultants during Mary Kay Inc.’s annual Leadership Conference from Jan. 8-14 at the Georgia World Congress Center.
Among the attendees at the conference, where Great Bend local Independent Sales Directors, Jil Johnson, Rita Krause and Joanne Wondra.
“We are coming off a strong year because we’ve seen more women wanting to start a Mary Kay business,” said Yvette Franco, Mary Kay Inc. Vice President of U.S. Marketing. “Our independent sales force is more diverse and more women from GenY are joining Mary Kay. The fundamental principles of our business are appealing to women of every demographic group. Young people enjoy the fact that this business offers flexibility. The long-standing appeal of our products combined with the increase in sales force members, have resulted in strong sales for Mary Kay.”
Along with hundreds of pink Cadillacs, the weeklong conference expected to bring more than $15 million in direct economic impact to the city of Atlanta – making Mary Kay one of Atlanta’s largest conferences. Mary Kay’s Leadership Conference consists of two back-to-back, four-day conferences designed to support and further develop the businesses of leaders among Mary Kay independent beauty consultants.