Shoe Sensation, a regional chain of shoe stores, is hosting its eighth-annual “Socks for Troops” fund raiser in all of their 200-plus retail locations, including Great Bend. Last year Shoe Sensation collected over 50,000 pairs of socks and hopes to continue the success of the program in 2023, according to a company news release. 

This year, each store will be collecting socks for active-duty military personnel and/or local veterans in their communities. Shoe Sensation will have military approved socks for customers to purchase and donate in-store. Customers will receive 20% off socks purchased for a donation. Shoe Sensation locations will also serve as a drop off point for customers to bring in new socks they have collected on their own.

“It has been a tough year for everyone in our communities. This is no exception for the country’s military personnel. A small gesture can go a long way in providing them with comfort during the holidays. We appreciate the sacrifices of our armed forces and their families make in their personal lives to protect our safety and our countries interests. This is one way we can show our appreciation to the men and women who serve in our armed forces and to our Veterans that have served our country,” said David Bateman, community connections director and creator of the Socks for Troops program for Shoe Sensation.

“Socks for Troops” began on Nov. 1, and Shoe Sensation will continue collecting socks until Dec. 31. Visit a local Shoe Sensation for details on the specific supported charity or organization. For additional information about Socks for Troops or to find a Shoe Sensation near you, visit www.shoesensation.com.

Sock donations must be brand new and donated in its original packaging. Shoe Sensation cannot accept used pairs of socks or socks without its original packaging.