Phyllis Brack, owner of Dilly & Doc Creative Studio in Great Bend, was featured as a model of best business marketing practices at Main Street America’s Main Street Now 2021 conference. She was part of a presentation by Destination Business expert Jon Schallert, “The Post-Covid Comeback: The New Requirements to Build a Destination Downtown.”
The virtual conference on April 12-14 has thousands of viewers from around the world, including small business owners, community leaders, and economic development and revitalization professionals. Sessions focused on Recovery and Resilience, Equity and Inclusion, and Small Business and Entrepreneurship.
Brack was among a small group of 12 business owners Schallert featured in his presentation whose approach was highlighted for practical, affordable, immediately implementable steps that can be employed by any business.
“My goal was to highlight the most innovative business owners from North America who have experienced the pandemic and successfully emerged from it. I wanted to show owners how best to position themselves so they can succeed in the new normal of 2021 where every business can thrive,” Schallert said. “Dilly & Doc is already ahead of the game with what they’ve done this last year under extremely difficult conditions.”
“The pandemic has been a challenge to every small business, we changed our regular in-person class model to virtual early on in April 2020 to meet the needs of our customers’ safety, to help them get through stay-at-home-orders with entertainment and creativity, and to keep our business running.” Brack said. “It is great that our business was featured in this worldwide conference so other business owners can benefit from what we learned. The unknown can be exciting, just take a chance and try something new, sometimes you have to break the mold to find success.”
The business owners that Schallert featured learned his 14-step Destination Business Strategy at his Destination BootCamp course. Schallert’s process was learned after interviewing over 10,000 independent business owners over the course of three decades.
“Two years ago at Destination BootCamp, Jon told me that selling kits was the next step I needed to take.” Brack said. “I had kept the idea in the back of my mind but had not acted on it until COVID hit and I knew it was the time to update our storefront (Digitally) to offer virtual instruction with #FridayNightLive. We’ve now completed over 50 weeks of #FridayNightLive classes and it has kept our doors open through a difficult year. We’ve found a new way of operating our business that reached new customers near and far and one we plan to continue to expand.”
