Thanks to an exciting collaboration, Waters True Value’s products and services are reaching an even wider audience across the state.
502 Media Group, an advertising firm in Manhattan, Kansas, recently produced a two separate TV advertisements for Waters True Value. Both ads recently won American Advertising Awards — or ADDYs — at the local level.
502 Media created an ad for Waters latest store grand opening, focusing on Waters True Value’s commitment to customer service and great sales, winning a silver ADDY. The firm also produced a Superbowl commercial, titled “First Time for Everything,” which not only won a gold ADDY, but a highly regarded Judge’s Citation, indicating a stand-out showing for creativity and humor.
The ADDYs is the advertising industry’s largest award competition. Entries receiving gold awards move on to the district competition, competing against advertising work from Kansas, Iowa, Missouri and Nebraska.
“It’s very exciting that our Superbowl ad is being recognized at this level,” said Jim Waters, president of Waters True Value. “502 Media really pulled out all the stops to create a fun ad that is memorable and cuts through all the Superbowl clutter.”
With seven Waters True Value locations spread across the state, it is important to stay connected to each of these communities, while working to elevate overall marketing quality. Partnerships with businesses like 502 Media make that goal a reality. Blade Mages, 502 Media Group creative director, shares this vision, along with his team of creative experts.
“We’re extremely grateful for clients like Waters True Value who trust us to get the job done right — just like they do for their own customers,” said Mages. “We’re dedicated to creating a tailored product for each of our clients, no matter the scope.”
Waters True Value is excited for what the next year brings for both its marketing and overall company growth -- including an upcoming grand opening of their relocated Emporia store.
502 Media Group is available to serve the advertising needs of local, statewide and national clients, specializing in comprehensive marketing campaigns, web videos, TV ads, print ads, websites and more. Learn more about the team’s work or set up a meeting at www.502Media.com.