Brain Awareness Week is March 10-16. BAW is a global campaign to increase public awareness of the progress and benefits of brain research. Public outreach that propagates breakthroughs in recent brain research can help children and adults learn how to live a more brain-healthy lifestyle and, by increasing the public’s awareness, also increase their support for funding further research. With these benefits in mind, the Dana Alliance for Brain Initiatives (DABI) created Brain Awareness Week in 1996. Pilot International is a partner in bringing the BAW to the public. You can follow the action on Twitter (hashtag #brainweek) and on the Brain Awareness Week Facebook page.