The Parents Television Council wants to make sure youre not watching any harmful advertisements or commercials.
The company released its annual 2017 Best and Worst Advertiser List this week. The rankings come just as national brands will share their Christmas and holiday commercials to lure customers to their stores.
The council said in a press release that the company wants to make sure families know which TV programs, commercials and advertisers are safe for families.
When families head out for Christmas and holiday shopping, we hope theyll consider rewarding companies who made it onto our Best List, as those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch, said Parents Television Council President Tim Winter.
This years report found that several advertisers who were once on the worst side of the list moved over to the best side, specifically Toyota and McDonalds.
The Parents Television Council compiled the rankings based on how many ads competitors ran on family-appropriate shows versus how many they ran on shows not acceptable for most family-friendly audiences.
Weve broken down the results for you.
Cars
Best: Mazda, Chrysler, Toyota, Ford, Kia
Worst: Honda, Subaru, BMW, Nissan
Cell phone providers
Best: AT&T, Verizon
Worst: Sprint, T-Mobile
Brands
Best: Procter & Gamble, Smuckers, Hershey
Worst: Unilever, Mondelez, Mars
Electronics
Best: Amazon, Apple, Google
Worst: Samsung, Microsoft
Credit cards
Best: MasterCard, Capital One
Worst: Discover, American Express
Department stores
Best: TJ Maxx, Marshalls, Home Goods, Sears
Worst: Macys, Kohls
Discount retail
Best: Walmart
Worst: Target, Kmart
Fast food
Best: McDonalds, Starbucks, Dairy Queen, Chipotle
Worst: Burger King, Wendys, Subway, Yum! Brands (like Taco Bell, KFC)
Soft drinks
Best: Coca-Cola
Worst: Red Bull
The company released its annual 2017 Best and Worst Advertiser List this week. The rankings come just as national brands will share their Christmas and holiday commercials to lure customers to their stores.
The council said in a press release that the company wants to make sure families know which TV programs, commercials and advertisers are safe for families.
When families head out for Christmas and holiday shopping, we hope theyll consider rewarding companies who made it onto our Best List, as those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch, said Parents Television Council President Tim Winter.
This years report found that several advertisers who were once on the worst side of the list moved over to the best side, specifically Toyota and McDonalds.
The Parents Television Council compiled the rankings based on how many ads competitors ran on family-appropriate shows versus how many they ran on shows not acceptable for most family-friendly audiences.
Weve broken down the results for you.
Cars
Best: Mazda, Chrysler, Toyota, Ford, Kia
Worst: Honda, Subaru, BMW, Nissan
Cell phone providers
Best: AT&T, Verizon
Worst: Sprint, T-Mobile
Brands
Best: Procter & Gamble, Smuckers, Hershey
Worst: Unilever, Mondelez, Mars
Electronics
Best: Amazon, Apple, Google
Worst: Samsung, Microsoft
Credit cards
Best: MasterCard, Capital One
Worst: Discover, American Express
Department stores
Best: TJ Maxx, Marshalls, Home Goods, Sears
Worst: Macys, Kohls
Discount retail
Best: Walmart
Worst: Target, Kmart
Fast food
Best: McDonalds, Starbucks, Dairy Queen, Chipotle
Worst: Burger King, Wendys, Subway, Yum! Brands (like Taco Bell, KFC)
Soft drinks
Best: Coca-Cola
Worst: Red Bull
