MoviePass isnt going down without a fight.
Despite multiple reports that the subscription service may be on its last legs, MoviePass Inc. plans to add a slew of features that will help inspire new members to sign up for the app, according to Quartz.
The company in a new filing this week shared plans to add features to hook new users to sign up for the service.
MoviePass plans to add such features as:
According to Quartz, the new MoviePass options will arrive as the company looks to cut costs.
It barred members from seeing titles more than once ahead of summer blockbuster season and began requiring them to upload images of their tickets before they could see their next movie, to prevent users from sharing accounts with nonmembers, Quartz reported.
In early May, MoviePass restored its movie-a-day plan after a brief switch that allowed people to see four movies per month for $29.95, according to the Deseret News.
Also in May, the services parent company, Helios and Matheson Analytics Inc., revealed it only has $15.5 million cash on hand, even though the company spends $21.7 million in a month, according to Bloomberg.
Helios and Matheson called the MoviePass business model highly uncertain.
"We are unable to estimate the actual funds we will require, the company said, according to Bloomberg
Despite multiple reports that the subscription service may be on its last legs, MoviePass Inc. plans to add a slew of features that will help inspire new members to sign up for the app, according to Quartz.
The company in a new filing this week shared plans to add features to hook new users to sign up for the service.
MoviePass plans to add such features as:
- Family plan Allows families to see movies together under one account. Right now, there is no way for families to use the service together.
- Option to see premium formats Currently, 72 percent of MoviePass users want an option to see a higher-end movie, the company said in its filing. MoviePass wants to add that option, allowing customers to see premium versions of movies. The companys rival, Sinemia, offers a plan that allows customers to see one IMAX or 3D movie a month for $9.99.
- Bring-a-friend This new idea would allow people to bring a friend to a movie with them, helping to cut costs on attending theaters.
According to Quartz, the new MoviePass options will arrive as the company looks to cut costs.
It barred members from seeing titles more than once ahead of summer blockbuster season and began requiring them to upload images of their tickets before they could see their next movie, to prevent users from sharing accounts with nonmembers, Quartz reported.
In early May, MoviePass restored its movie-a-day plan after a brief switch that allowed people to see four movies per month for $29.95, according to the Deseret News.
Also in May, the services parent company, Helios and Matheson Analytics Inc., revealed it only has $15.5 million cash on hand, even though the company spends $21.7 million in a month, according to Bloomberg.
Helios and Matheson called the MoviePass business model highly uncertain.
"We are unable to estimate the actual funds we will require, the company said, according to Bloomberg
