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Viewers Really Ad Up
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Has anyone invented a DVR that automatically skips the programs so you can watch only the commercials?Based on the frenzy over high-priced, elaborately produced ads for Super Bowl XLVIII, you’d think there might actually be a market for such a thing. A colleague of mine, who wishes to remain anonymous because he fears being viewed as unmanly, un-American or anti-social, says he’s watching the commercials but not the game.Cue the Budweiser puppy spot. Even before kickoff, it was this year’s big winner.