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Rhonda Knudson Insurance earns top honor
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Rhonda Knudson, an American Family Insurance agent and her agency team in Great Bend, have been recognized for providing an outstanding customer experience under the American Star Excellence in Customer Experience Certification Program.
“Our vision is to be the most trusted and valued customer-driven insurance company, so we salute these agents who have earned the highest praise from customers, and received the American Star Excellence in Customer Experience Certification,” said Tim Constien, chief customer officer of American Family Insurance. “These agents are consistent providers of exceptional service and attention to our customers.”
The service excellence distinction was determined through an evaluation process conducted under guidelines established through the American Star Excellence in Customer Experience Certification Program. The process consists of a customer satisfaction survey which measures customers’ overall experience with their current American Family agent and their team.
Knudson has been an agent for American Family for 31 years, since April 1986. Her office is located at 2201 16th St. This is the 12th consecutive year since the inception of the program that Knudson and her agency team have achieved this top honor.

Dirks fills new safety/security coordinator position at The Center
Jerry Dirks - The Center 2025
Jerry Dirks, originally from Albert, is the new safety/security coordinator at The Center for Counseling & Consultation. He brings 34 years of public service to the job.

The first full-time safety/security coordinator at The Center for Counseling & Consultation, 5815 Broadway Ave., is relying on his 34 years of public service to “ensure the safety of our clients and staff.”

Jerry Dirks has served as a safety officer, special investigator, deputy sheriff, police officer, assistant chief and correctional officer at many entities throughout central Kansas. He also has experience with fire safety and Emergency Medical Services.

“This type of background is a good fit for this new position and I am glad to be of service to The Center,” Dirks said. “I have known for years about its solid reputation as a great community resource because of their many services for those who face behavioral-health issues.”

Responsibilities in the position include analyzing electronic cameras and updating when necessary; risk management; staff safety training; oversight of transportation safety; fire drills and inspections; and guidance for clients and staff during inclement weather.

Dirks noted that he eagerly accepts these responsibilities and also is “glad to again be working with a team face to face.”

His most recent position was special investigator for the Kansas Racing and Gaming Commission, which entailed working out of a home office most of the time.

“I think of myself as a people person and enjoy teaming up with my new colleagues,” Dirks commented. “My experience working with all types of personalities will help me in this new job.

“Also, I still have contacts with local law enforcement and fire officials. I look forward to collaborating with them about all types of safety issues.”

Dirks earned an associate’s degree in criminal justice from Barton Community College and a bachelor’s in business administration at National College in Kansas City, Mo.

He is certified in first aid and CPR.

Wendy Lockwood, executive director at The Center, noted the safety/security position is especially important now that The Center “is growing in the number of clients and number of services we offer. Since we are a Certified Community Behavioral Health Clinic, we provide not only various therapies and medication, but have also expanded community-based services such as housing, employment and veterans’ support services.

“It is gratifying to have Jerry here to coordinate all our safety efforts as we strive to meet the community’s needs in collaboration with our many partners. Jerry’s extensive background at the local and state levels will be invaluable to us every day.”

The Center for Counseling & Consultation, a Certified Community Behavioral Health Clinic, 5815 Broadway in Great Bend, serves Barton, Pawnee, Rice and Stafford counties. Professionally trained personnel offer: individual and group therapy; marriage and family counseling; community-support services; community-based services; psychosocial rehabilitation; peer support; and medication management. The confidential 24/7 crisis hotline number is 800-875-2544.