Exclusive Excerpt from: “Comical Sense: A Lone Humorist Takes on a World Gone Nutty!” by Tom Purcell What’s in a name? Way too much these days where babies are concerned.According to The Wall Street Journal, parents are obsessing over what to name their kids. They’re hiring consultants, applying mathematical formulas and software programs and even bringing in nutty spiritualist types.One couple hired a pair of consultants to draw up a list of suggestions based on “phonetic elements, popularity and ethnic and linguistic origins.”One woman paid a “nameologist” $350 for three half-hour phone calls and a personalized manual describing each name’s history and personality traits.Another spent $475 on a numerologist to see if her favorite name had positive associations, whatever the heck that means.Why the obsession over children’s names?