HOISINGTON – Manweiler Chevrolet hosted the Hoisington Chamber coffee Thursday morning, and owner Gene Manweiller spoke briefly about how he put to work the lessons of Destination Bootcamp which he attended last year.
Capitalizing on the iconic building shape of the dealership and the unique neon “bow-tie” sign, new marketing materials have been created. But what he’s most excited about is the hall of historic photos featuring the dealership since it opened over 90 years ago.
In the waiting area, Manweiler put up two maps, one of the United States, showing the 16 states the dealership has delivered new vehicles to, as well as a map of Kansas. The map illustrates the company’s reach throughout the state. They’ve delivered new vehicles to 116 different cities.
“We’ve been able to do it because of the internet,” Manweiler said.
The public is invited to stop in and take a look. Photos include many Hoisington people the company has served over the past four generations.